Sources and Audiences

AMI Opinion Tracker can track a wide range of sources that represent the majority of opinion and comment expressed on the Internet. The user can choose via a selection panel the sources they wish to examine or track.

For each source AMI Opinion Tracker provides a measure of "hearing and understanding” called AMIrank which is original and powerful based not only on the Google "page rank" of a source but also the number of inbound links associated with it giving far greater reliability regarding the extent of the source’s audience and its real influence.  AMIrank includes analysis of many other parameters such as the refresh rate of the source.

The range of sources followed and managed by AMI Opinion Tracker is organized into three categories:

Meta-Sources;  sources that themselves group together other data sources, which can include blogs, and from which the "long tail" value can be identified from within millions of sources that are not necessarily recognized as expert but from which the small number of consistent daily contributors eventually create more value than any initial surge.   

Source "clusters"; a combination of several tens or hundreds of sources which share the same level of expertise or interests, for example “Top Marketing Blogs" or a leading "Health Forum", and regarded as social media centres with the highest reputation levels in their respective fields.

Specific Sources;  sources that address specific sites directly. This is applied specifically to principal chat forums, consumer portals and price comparison sites. AMI Opinion Tracker manages each of these in a specific way.

AMI can further build, on demand, specialized clusters of sources customized explicitly to customer requirements. This option is available through AMI Professional Services.