Social Media Monitoring : overview
Web 2.0 technologies allow spontaneous and interactive information sharing the majority of which can be immediately visible in the public eye and grow rapidly as others contribute. Blogs, chat forums, communities and mashup’s start easily and grow rapidly because content is user generated, there is no publishing workflow, hierarchy of authority or barrier to continuing contribution as with traditional publishing processes.
Increasingly Consumers look for opinions and reviews online before making any purchasing decision themselves. Social media monitoring allows to detect influential networks and opinion leaders and to understand their role in how people perceive and adopt a product or service provides a powerful resource for marketing, advertising and business intelligence.
Far reaching insight can be derived from “listening” to online conversations, the challenge is in how to differentiate the important from the noise within the globally dispersed mountains of material that exist and make good use of it. The process requires algorithms designed to build on social network analysis, community detection and opinion extraction.
AMI has been developing intelligent online analysis technologies since 1999; some of the world’s largest organisations have depended on AMI for developing their competitive and market intelligence for many years - this is a space we know extremely well.