Application : opinion monitoring
AMI Opinion Tracker allows the Marketing and Communications Director to;
- Measure the awareness and e-reputation of a brand or product by analyzing both opinions and reactions, which terms are used and if there is a consistency or disparity about them.
- Measure the evolution of a market buzz by identifying the original source, analyzing the message propagation and the magnitude and credibility of reaction to it.
- Identify Opinion leaders, their spheres of influence and new influencers as they emerge.
- Understand consumer expectation without pre-conception or prejudice and know that opinions expressed are real.
- Capture an image at any given time of an opinion on a given topic by comparing it to previous posts and thus developing a dashboard of views.
- Compare sources of information e.g. personal blogs vs. specialist consumer blogs and the opinions expressed within them to detect similarities or differences between sources.
- Identify correlations between different opinions and potential mutual influences.
- Build dynamic syntheses which are updated daily and quickly create a picture of understanding of the key elements of a study from opinions expressed online.
