Our Solution

The way in which the Internet continues to develop means that very substantial amounts of new information are continually becoming available about any entity; be it a company, product, location, person or event.

This information is external to an organisation; geographically dispersed and often highly unstructured but when managed effectively holds key Competitive Intelligence. Whilst the time factor relating to this growth in information used to be described in terms of weeks and months it is now considered on a daily basis. Competitive Intelligence software has risen rapidly up the executive list of requirements.

Increasing the value of the Intelligence Cycle

For the Market or Competitive Intelligence team, within this mass of unstructured information, there is a real opportunity to improve the value gained from the Intelligence Cycle. However, the process of manually ensuring that all new and relevant information is identified and fully capitalised upon on a continuing basis has become unpractical.

It is an area where an easy-to-deploy, easy-to-use system capable of applying both intelligence and automation to the most time consuming tasks can be shown, every time, to quickly drive very significant improvements in the quality of competitive intelligence available to decision-makers.

Allows the Market or Competitive Intelligence Manager to:

• Search for precise information from multiple personalised data across external, internal, visible and invisible sources.
• Collect published source information: Collect new and relevant information automatically with programmable frequency from both visible and invisible web sources.
• Collect primary source unpublished "human" intelligence making it available for inclusion in any subsequent processes of analysis or visualisation.
• Alert users to the emergence of new external information or edits and changes to documents within the knowledgebase.
• Analyse and Visualise information: Compare extracted concepts automatically, graphically show relationships between entities not otherwise visible and identify the "weak" or "early" signals in advance before they become significant or a problem.
• Share information globally across the organisation. Set up and manage RSS feeds.
• Personalise multiple information streams in dashboards based precisely on individual users’ centres of interest. All the rigtye sht information at the right time in one place.

Competitive Intelligence Advantage

The need to analyse unstructured information, to detect, understand and capture the essential elements is becoming impossible to avoid in terms of creating decision-making processes that deliver genuine competitive advantage.

Simply put, those who have in place a system for capitalising on the value of information held within large volumes of unstructured data have a competitive advantage over those who do not.