Market intelligence

Market Intelligence is the information relevant to a company’s markets, gathered and analysed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics.

Market intelligence software: purpose?

For any organisation to be more competitive it is necessary to fully understand all aspects of the market sectors in which they operate. Market intelligence software allows the development of far reaching insight and intelligence relating to a competitor’s activity and strategy.

Market intelligence software: AMI solution

AMI Enterprise Intelligence, our competitive intelligence software solution, allows any user to implement all the procedural elements of what is often referred to as the “Intelligence Cycle”, namely the ability to Search, Collect, Analyse, Report and Inform. Specific competitor or competitive intelligence, e.g. understanding a competitor’s evolving technical capability or the reason behind a certain partnership, is often considered to be part of the market intelligence function. AMI Enterprise Intelligence provides a comprehensive solution for both Market and Competitive Intelligence requirements.

Software for Market Research Online

Market research online: AMI solution

When carrying out market research online, it can be difficult to find the information that is important from the mass of unstructured information that is constantly being published. It is now no longer practical for an organisation to search using a public search engine keyword by keyword, or by constantly going back to particular sites if they wish to gather all the relevant information available.

AMI Software helps your market research online become more productive by using linguistic and statistical algorithms that are more effective in finding relevant information.

AMI Software makes market research online more efficient:

• Automatic summaries of whole documents.
• Highlighting of key concepts
• Statistical information easily digested in the form of user defined graphs
• Automatic monitoring of websites of particular interest, providing alerts about any changes.
• More time made available for analysing your findings and providing management with intelligence that is faster and more comprehensive than your competitors.

AMI Software and Marketing Intelligence

AMI Software's patented technology prioritises the key elements of a text according to your user-defined parameters. This makes it ideal for gathering marketing intelligence from both internal and external computer networks.

Market research software

Market research software can be used for marketing research with the aim of creating a marketing plan. Our market research software helps you carry out the necessary audits in order to do this. The collaborative nature of the software facilitates this process by providing the necessary structure to help communication between departments to ensure the plan is consistent with the corporate objectives.

How is using software for marketing research and marketing intelligence better than using external marketing intelligence or marketing research services?

AMI software provides its customers with the necessary tools to create effective marketing intelligence processes. Above all, there is a great risk when hiring an external marketing intelligence company because you are taking a risk with the security of your information. If you choose a software solution like AMI, you can manage you biggest risks and concerns in-house as opposed to having to entrust them to external marketing research services.

Potential pitfall of external marketing research services

A further problem with using consultants (whether it be for market research online, market research software, marketing intelligence or marketing intelligence services), is that it can make companies dependent upon them if it becomes too habitual. Senior management can often end up cutting itself off from the rest of the company because it is only focusing on the advice of marketing intelligence consultants. This can create a dangerous, inward-looking mentality where outdated assumptions remain unchallenged due to internal politics and the agendas of consultants who are providing the marketing research services. AMI can help avoid this with its user-defined capability for effective sharing of information.

How market research software helps avoid this by making marketing research services internal

Best practice in competitive intelligence recognises the need to facilitate collaboration in order to build a proper picture of one’s internal and external environment. Having market research online using market research software is the starting point for gathering market intelligence. A rigorous framework is required to build the gap between marketing intelligence activities and strategy making. Making your marketing research services internal is going to help you take full advantage of the information that is available and organise it in such a way that it can be analysed and used to provide solid evidence on which to make decisions.

Ongoing awareness of your business and your business environment

AMI Software gives you greater control over your market research. Whether you are looking for market research online, market research software or marketing research services, AMI Software can help you find the relevant information and put it to good use in a continued way, helping you stay competitive.