Internet intelligence is about discovering, monitoring, analysing and exploiting internet information sources. Internet intelligence is knowledge developed from multiple disparate internet sources.

Internet intelligence: application

There are many ways in which Internet intelligence is used. The most rapidly growing being competitive intelligence, an area in which AMI Software specialises. This kind of Internet intelligence process is used to monitor what is happening on other websites and around other organisations.

How does it work? The first part of Internet intelligence is the collection of all relevant information from all spheres of the web. That data is then analysed and presented to the decision makers as a series of facts and figures. Internet intelligence is now an extremely important part of any organisation’s strategic development.

Other internet intelligence: benchmarking

Benchmarking is another use for Internet intelligence. The goal of that process is to make a map of your competitors’ actions and decisions. Internet intelligence is, in that sense, crucial for a company for two reasons: first because it is essential to understand your competitors and their strategies as fully as possible and second it provides potentially good ideas for your own business.