The competitive strategy is the planning and process intended to give a company a competitive advantage over its competitors.

Development of competitive strategy can often involve Porter's five forces, a framework for the industry analysis and business strategy development developed by Michael E. Porter of Harvard Business School in 1979. Porter’s five forces are:

• The threat of new competitors

• The intensity of competitive rivalry

• The threat of substitute products or services

• The bargaining power of customers

• The bargaining power of suppliers

Increasingly, these are used in conjunction with a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats).

An intrinsic part of all modern competitive strategy development processes is the collection and analysis of relevant online content to identify new or emerging signals at the earliest opportunity.

In terms of delivering on competitive strategy, AMI Enterprise Intelligence has been developed specifically to enable the online processes of:

• Search and Collect

• Analyse

• Validate and Publish

• Report and Inform