(2'04)
Brand/Reputation Management, social media monitoring
"Know what they are saying about your brand and who are influencers"
 | Web 2.0 technologies allow spontaneous and interactive information sharing the majority of which can be immediately visible in the public eye and grow rapidly as others contribute. Blogs, chat forums, communities and mashup’s start easily and grow rapidly because content is user generated, there is no publishing workflow, hierarchy of authority or barrier to continuing contribution as with traditional publishing processes. |
Increasingly Consumers look for opinions and reviews online before making any purchasing decision themselves. Social media monitoring allows to detect influential networks and opinion leaders and to understand their role in how people perceive and adopt a product or service provides a powerful resource for marketing, advertising and business intelligence.
As social media adoption continues to grow, the value in the conversations that consumers are having online is becoming evermore apparent.
Far reaching insight can be derived from “listening” to online conversations, the challenge is in how to differentiate the important from the noise within the globally dispersed mountains of material that exist and make good use of it. The process requires algorithms designed to build on social network analysis, community detection and opinion extraction. Marketers must use the information they collect to make changes in the business in order to really make the most of these tools
AMI has been developing intelligent online analysis technologies since 1999; some of the world’s largest organisations have depended on AMI for developing their competitive and market intelligence for many years - this is a space we know extremely well.
Markerters use AMI for :
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With the pack Opinion Tracker, our brand and reputation management solution, you can monitor and analyse all external and third party communications related to your organisation on the web.
More information about the pack Opinion Tracker